Morning Advantage: Public Transit Is Really the Way to Go

Morning Advantage: Public Transit Is Really the Way to Go

http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/AGMmzIVy3l8/morning-advantage-public-trans.html

Commuters love to complain about public transportation (it’s a favorite pastime here in Boston), but according to this snazzy infographic created by the folks at the Robert Wood Johnson Foundation, there’s a lot for transit riders to be happy about. Drivers? Not so much.
Let’s start with the good news. On average, commuters gain 19 minutes of “free” exercise a day by walking to and from the bus or subway. And for each kilometer walked, their risk of obesity decreases by 5%. On to the bad news: since 75% of jobs are located outside of cities, most workers can’t take public transit and are forced to drive long distances to work in their cars. Unfortunately, the consequences include more than road rage: unhappiness, excess fuel costs, lost productivity, and obesity. Perhaps my trek to the bus in the cold and snow yesterday wasn’t so bad after all.

MAYBE THERE IS SUCH A THING AS BAD PUBLICITY

“Flight” Leaves Anheuser-Busch with a Bad Aftertaste (Los Angeles Times)

Anheuser-Busch, the maker of Budweiser, isn’t too happy about the placement of its beer in the new film Flight. In fact, according to the Los Angeles Times, the brewer has asked the film’s producers to blur or remove the Bud cans when the film appears on DVD and TV. Although it’s perfectly reasonable for Anheuser-Busch to protect its brand (the film’s about an alcoholic pilot), the company seems to be overreacting. One brand expert, who’s quoted in the piece, puts it best: “I don’t think people seeing a character using alcohol inappropriately are going to make the connection back to the brand or think the brand condones the behavior.”

ONE MORE WIN FOR MATH

Inside the Secret World of the Data Crunchers Who Helped Obama Win (Time Swampland)

There’s been a run of Big Data-applied-to-elections pieces in recent months, but this is an interesting insider account of how Obama’s campaign manager bought into analytics and invested heavily in building deep capabilities. As Michael Scherer puts it: “It’s another sign that the role of the campaign pros in Washington who make decisions on hunches and experience is rapidly dwindling, being replaced by the work of quants and computer coders who can crack massive data sets for insight… In politics, the era of big data has arrived.”
—Dan McGinn

BONUS BITS:

The Sucking Sound of Globalism

The Global Leadership Vacuum: An Interview with Ian Bremmer (SAIS REVIEW)
Hurricane Sandy’s Lesson on Preserving Capitalism (Fiscal Times)
The Business Impact of Human Emotions (Gallup)

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Posted on 2012. november 9, in Uncategorized. Bookmark the permalink. Hozzászólás.

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